Appendix 1:
social media channels
Appendix 2:
brodos.net TV – digital signage
For digital signage, we use Brodos.net TV, our in-house platform that distributes content across more than 700 screens in over 170 retail locations, as well as through additional owned channels and curated playlists.
Appendix 3:
marketing campaigns
with partners
Annual marketing budgets vary by project and client, reflecting a broad spectrum of company sizes and needs. We work with a diverse client base ranging from smaller specialist retailers to global players such as Samsung, Google, and Fairphone, as well as major network operators like Telekom and Vodafone.
Appendix 4
social media & digital marketing
We produce content across all formats: static and animated, short-form and long-form, as well as horizontal and vertical video.
Our core production focuses on longer, horizontal videos for LinkedIn and YouTube, complemented by static visuals and vertical video formats optimized for Facebook, Instagram, and Google.
In addition, we offer our proprietary AI avatar solution, already used by more than 20 partners on a monthly basis. With a simple prompt, it enables the rapid creation of video content across a wide range of topics.
Appendix 5:
ai for shark / ninja
In addition, we offer our proprietary AI avatar solution, already used by more than 20 partners on a monthly basis. With a simple prompt, it enables the rapid creation of video content across a wide range of topics.
Appendix 6
in-house content creation
Our production environment includes a dedicated YouTube studio equipped with a professional green screen setup, allowing us to flexibly create a wide range of formats and scenarios. For high-quality video production, we work with two 4K cameras, enabling both classic talking-head formats and more dynamic, multi-angle storytelling. For photography, we use a clean white backdrop combined with professional lighting equipment to ensure sharp, high-quality product visuals.
Appendix 7:
influencer marketing
To date, we have only occasionally worked with influencers, primarily through our partners, where we have taken full responsibility for the execution end-to-end. This included developing clear briefs, aligning on topics, and ensuring strict adherence to brand guidelines as well as all other relevant requirements throughout the process.
Appendix 8
paid social campaigns
A strong example is a Telekom campaign with a €30,000 budget focused on Smart Home products as well as end-of-season offer items such as robotic lawnmowers. Here, we achieved a ROAS of 4.6, reduced CPA by 32% compared to benchmark, and delivered consistently strong performance across Facebook and Instagram, with CPMs in the top performance quartile of the category.
Appendix 9:
the connected store
Appendix 10
e-commerce &
content management
In the e-commerce domain, we have deep expertise in content management for platforms such as shop.telekom.de, aktionspromotio.de, zeph-vorteile.de, and comparable retailer websites. Our scope includes product page maintenance and optimization, creation of audience-specific content, and execution of campaigns with a strong focus on SEO and conversion performance. We work in a data-driven manner, continuously analyzing performance metrics and deriving actionable optimizations to improve results over time.
Appendix 11:
brodos werbenet
To further support our retail partners in their day-to-day marketing activities, we have also developed our own advertising platform, “Werbenet.” It provides an intuitive overview of the full marketing portfolio and enables partners to easily identify and deploy the most relevant campaigns and materials for their needs.
